Our first online Arts Fair
Over the weekend of October 30th to November 1st when we would normally be doing our fab Arts Fair at Stratford-upon-Avon Town Hall due to COVID-19 we went online by setting up a YouTube channel Discover Gather Give Arts Fair https://bit.ly/35QHRNh .
It was a huge success for our first cyber outing with over 7,880 views of over 80 videos sent in by our artists. The videos ranged from shorts of 15-30 seconds to longer pieces of up to 30 minutes. The range was incredible, and they are still online now, so do pop over and look through them.
It is fascinating to dig into the analytics and find out that unsurprisingly we had more female viewers than male, although they put in a good show of nearly 40%, and our age range of 18-24 and 55-64 years were the most popular, with the 30+ years coming in a close third.
One fact that really surprised me was where our viewers came from; the UK and USA were to be expected but Belarus, Philippines, and Chile? So surprised and pleased that we can access the global markets.
It brought home to me that as artists there are no limits to where you can sell your work, it is just getting your name out there and how accessible you are to your potential collectors.
So I have decided that I will do another online fair in February 2021 using the skills I have learnt curating this year’s event – least of which is not to get the giggles, drop my phone whilst recording, sit in a squeaking chair or mince my words up into gobbledygoop!
If you want to join us, then email me on firstname.lastname@example.org